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Jon Peddie Research presents the 2009 Digital Content Creation market stufy. Click here to read more. JPR Store - Purchase tech watch, market watch, and all our other reports at our online store. We accept credit cards and paypal JPR Blogs - Jon Peddie introduces blogs with RSS feeds to their site. Click here to visit the blogs now.
Whats new at Jon Peddie jonpeddie.com
Jun
2009
NEW TechWatch now available
Volume 9 Number 13, June 22nd now available for download
Jun
2009
Digital Content Creation Market study 2009 now online
Jon Peddie has posted the latest Digital Content Creation Market study online. You can purchase the study in the JPR online store. The table of contents is online or read the press release.
Jun
2009
Q1’09 Add-in-Board report now online
Q1’09 anything but pretty ... but it did hint at better times ahead. Jon Peddie Research has posted their latest Add-In-Board report. Subscribers may download it today. More information for non-subscribers is available here along with a table of contents.
Jun
2009
Accelerating Online Gaming whitepaper now available for download
Jon Peddie Research Finds Improved Performance in Online Gameplay with Bigfoot Networks Killer Xeno Pro. Get the free White Paper now.
Jun
2009
Jon Peddie posts Multi-GPU: The Needs, Issues, and Opportunities whitepaper
Jon Peddie posts a new Multi-GPU: The Needs, Issues, and Opportunities whitepaper online. In this paper, Jon Peddie will show some of the opportunities for the GPU and in particular, multiple GPUs. We will show how the GPU can be used in various applications with special emphasis on computer graphics, games, image processing, and physics. Read the Whitepaper in PDF format.
Jun
2009
New Workstation Q1’09 quarterly report available
As Expected, the Workstation Market Tanks in Q1’09 - But it’s Not All Bad News, Reports Jon Peddie Research. Read the press release about the Q1'09 report. Subscribers can download the report today.
May
2009
May
2009
NEW TechWatch now available
Volume 9 Number 11, May 25th now available for download
May
2009
NEW TechWatch now available
Volume 9 Number 10, May 11th now available for download
May
2009
Q1’09 Market Watch now available
Intel and Nvidia come roaring back in Q1’09 – is the recession over? First quarter in ten years that notebooks show a decline.
May
2009
NEW TechWatch now available
Volume 9 Number 9, April 27th now available for download
Apr
2009
Jon Peddie Press Release - Q1’09
Intel and Nvidia Come Roaring Back in Q1'09 According to Jon Peddie Research. Read more.
Apr
2009
NEW TechWatch now available
Volume 9 Number 8, April 13th now available for download
Apr
2009
Dr. Jon Peddie on the Challenges of the Workstation Market for Graphics
View the short video with Dr. Jon Peddie on the Challenges of the Workstation Market for Graphics
Apr
2009
Apr
2009
NEW TechWatch now available
Volume 9 Number 7, March 30th now available for download
Mar
2009
Kathleen Maher presenting at COFES 2009
Kathleen Maher will be a key participant at this years COFES. You can visit the Jon Peddie event page, or view the official COFES 2009 homepage. Kathleen will be presenting the Practicality Gap.
Mar
2009
GDC 2009 slides now available
Jon Peddie spoke about the "State of Visual Computing Market" at the Khronos Group GDC 2009 Developer University on March 24th. The slide set from this session is now available. Listen to the podcast.
Mar
2009
NEW TechWatch now available
Volume 9 Number 6, March 16th now available for download
Mar
2009
NEW Q4’08 Add-in-board report now available
Graphics AIB market anything but spared in Q4’08, reports Jon Peddie Research. Read the press release, download or purchase you copy today.
Mar
2009
NEW Q4’08 WorkStation report available
WorkStation Q4'08 quarterly report now available  Download it now!
Mar
2009
Integrated Graphics Chip Market to Disappear by 2012
Purchase the Integrated Graphics Processor Report (Press Release)
Mar
2009
NEW TechWatch now available
Volume 9 Number 5, March 2nd now available for download
Feb
2009
NEW TechWatch now available
Volume 9 Number 4, February 17th now available for download
Feb
2009
Exclusive: Jon Peddie predicts great second half of 2009 for graphics market
Exclusive HEXUS.channel interview with Jon Peddie
Jon Peddie discusses Q1 2009
More presentations

On R&D and the singularity

I was thinking about where R&D comes from. And then I realized that what I really cared about was the R of R&D. Research, real research which has no immediate product connection, is something only big companies can do. Start ups do their R at their last job or in the university. Then once they’ve “started” they do the D—sometimes it even works.

Medium size companies do D with a longer time horizon—but it is all product directed and ROI
calculated.

As a company gets larger it can allocate one half percent of its revenue, maybe even a full percent to basic research, investigations into things that look interesting but have no short term, or maybe even medium term payoff.

If you had a company that had sales of $50 billion that means you could spend $500 million on pure research—a year. If you had a $5 billion company you could invest $50 million into long range stuff and not feel a significant hit on the bottom line—most companies spill or lose 3% or more of their revenue. Be a little more efficient, careful, and you’ve got a hellofa research budget.

Philips, IBM, Intel, and Microsoft do that. They’ve got the revenue to support really long range stuff. They explore things that may have an impact on them in ten years—how’s that for long range planning? And they discover stuff, and we all benefit.

That led me to the GPU compute argument—every researcher can now have a super computer at his or her desk. The impact of that statement is profound and literally life changing. Researchers at universities and national labs plan their research on the basis of compute time. A researcher may want to investigate the electron attraction of protein-protein interactions in the photosynthetic pathway, and knows that it will take ten years of interactive computational time on a super computer (assuming he or she can get access to a machine.) That influences the level of investigation—where will I be in ten years the researcher asks—retired, at a different lab? And so they scale back their ambitions and look for a simpler case—so humanity suffers.

But, if now the same calculations can be done in two years on a local machine (that costs less than $10,000) the researcher will have answers that will undoubtedly be catalytic to a new set of questions. THIS—is the singularity—not smart robots that will enslave us—but tools that will deliver answers as fast as we can think of the questions.

And it’s happening in all sorts of disciplines—medicine, computer visualization including entertainment, socio-political, finance, and simulations too dangerous or expensive to do in real life.

GPU compute lowers the investment cost for pure R. It can’t replace surveys and some experiments, and those elements of research will always be time consuming. But once the data is collected the time to process it, and play with it approaches zero and answers come out faster. R on steroids.

We are at the threshold of an explosion in new scientific discoveries. Products will be faster, stronger, safe, and less expensive. Extremely accurately designed target drugs will be created—perhaps on an individual genome basis in real time in the doctor’s office—no “there may be side effects if you suffer from boredom…” And entertainment will approach, if not reach the holodeck—the holy grail of computer sim-viz.

You are a witness to this revolution—this is your second one. You were here when we had the internet revolution, the biggest thing since electronics, and prior to that steam—you’ve seen the history charts. Well welcome to the singularity, it’s going to be great, it’s going to be insidious, and most of the population won’t even know it’s happening, they’ll just live longer, happier, healthier lives and their kids will grow up taking that as the norm—no kidding, people only lived to be 100 in the early 2000s—wow!


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