A couple of years ago, the oft–murmured phrase in the content creation/production industry was “Survive ’til ’25… Last year, it was “Exist ’til ’26.” Now, with tremors across the industry, creatives in Hollywood, Atlanta, London, Budapest, Mumbai, Zhejiang Province, Tokyo, Busan, Sao Paulo, Nigeria, and every production location around the globe are wondering what the industry will look like when the dust settles.
The audience has changed, the depth/breadth/length of successful content has changed, the technology has changed, the centers of great content have changed, even the majors are struggling to understand what change is/should be.
Enter AI. AI is here and it isn’t going away. But it’s also like any creative tool. It’s not the alpha/omega of content development/creation/production that AI nerds/evangelists want you to believe it is, but frankly, we believe your audience is smarter and more selective in the work they watch. AI can and will be of considerable assistance to directors/producers/writers in honing a film/show idea based on a deeper understanding of the target audience and what satisfies their particular wants/needs.
AI has proven useful in the industry already. However, too much of tomorrow is outside of the individual independent creatives control which isn’t healthy for the industry or individual.
Read the full story on JPR’s sister site gfxspeak.com