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Big Merc display powered by Nvidia AI

Mercedes-Benz puts a 56-in (141cm) curved display in a car

Posted: By Jon Peddie 01.25.21

Dell just announced a slick 40-inch 5K display (see story this issue), and Acer has a new 27-in 4k 275 Hz display. Those are nice, but… if you want a big, really BIG, display then you’re going to have to buy a car. Not just any car, but an expensive car—a Mercedes-Benz, Baby.

The curved screen unit stretches almost the entire width from the left to the right A-pillar. 

 

In addition to its sheer size, the display provides a "wow" effect. Anyone getting into your car is going to say that.

Mercedes says this aesthetic high-tech look is the emotional dimension of the MBUX Hyperscreen. In addition, there is an AI component that the company says is capable of learning, the operating concepts of, and adapting to its user. It then makes personalized suggestions for infotainment, comfort, and vehicle functions.

Thanks to the so-called zero layer, the user does not have to scroll through the submenus or give voice commands. Mercedes says the most important applications are offered in a situational and contextual way at the top level in view. In this way, numerous operating steps are taken away from the EQS driver (won’t THAT be a blessing). And not only the driver: The MBUX Hyperscreen is also an AI assistant for the passenger.

This new mega-screen will be powered by the Nvidia DRIVE platform as part of the mega-deal between Mercedes and Nvidia. Eight CPU cores, 24-gigabyte RAM, and 46.4 GB per second RAM memory bandwidth are some of the MBUX technical specifications.

With the MBUX Hyperscreen, several displays appear to merge seamlessly, resulting in the 141-cm wide and curved screen band. The area that passengers can experience is 2,432.11 cm2.

The large glass cover display is curved three-dimensionally in the molding process at temperatures of approx. 650°C. This process allows a distortion-free view of the display unit across the entire width of the vehicle, irrespective of the display cover radius.

There are a total of 12 actuators beneath the touchscreen for haptic feedback during operation. If the finger touches certain points there, they trigger a tangible vibration in the cover plate.

There’s also a multifunction camera and a light sensor that control the brightness of the screen and adapt it to the ambient conditions.

What do we think?

A beautiful exterior gets you into the car (and into the dealer showroom). But you spend all your time in the car. Therefore, shouldn’t that be the snazziest more exciting, and comfortable part of the car?