Posted: By Jon Peddie & Robert Dow 06.03.21
According to a new research report from the analyst firm Jon Peddie Research, the growth of the PC-based Graphics Processor Units (GPU) market reached 119 million units in Q1'21 and 38.74% year-over-year. Overall, the installed base of GPUs will grow at a compound annual growth rate of 2.87% during 2020–2025 to reach a total of 3,333 million units at the end of the forecast period. Over the next five years, the penetration of discrete GPUs (dGPU) in the PC will grow to reach a level of 26%.
As part of its ongoing research on the PC graphics market, Jon Peddie Research (JPR) has released its Market Watch report for the first quarter of 2021. Before 2020, the PC market was showing signs of improvement and settling into a new normal. The weakness of the just-in-time supply-chain was revealed in 2020 and the manufacturers of semiconductors and other components have not been able to scale up to meet the surge in demand and the backlog that was created. Intel’s leading position in the market and their subsequent manufacturing difficulties exacerbated the situation. JPR’s Market Watch report confirms that trend for the first quarter of 2021, but with cautious guidance for the upcoming year.
AMD's overall market share percentage from last quarter decreased by -0.12%, Intel's market share decreased by -0.5%, and Nvidia's market share increased 0.62%, as indicated in the following chart.
|Quarterly shipments and market share percentages and year-to-year results|
Overall GPU unit shipments decreased by -0.3% from last quarter, AMD shipments decreased by -1.0%, Intel's shipments decreased by -1.0%, and Nvidia's shipments increased 3.9%.
- The GPU's overall attach rate (which includes integrated and discrete GPUs, desktop, notebook, and workstations) to PCs for the quarter was 117%, up 4% from last quarter.
- The overall PC CPU market decreased by -4% quarter-to-quarter and increased 39% year-to-year.
- Desktop graphics add-in boards (AIBs that use discrete GPUs) increased by 7% from the last quarter.
- This quarter saw no change in tablet shipments from last quarter.
The first quarter is typically flat to down compared to the previous quarter. This quarter was down. 0.3% from last quarter which is below the 10year average of 7%
GPUs are traditionally a leading indicator of the market since a GPU goes into every system before the suppliers ship the PC.
|PC dGPU shipment market shares|
Due the rush to try and equip school children with Chromebooks, combined with the work-at-home rules due to the COVID-19 pandemic, notebook shipments exceeded 89 million units for the quarter—an all-time high. In addition, the year-to-year notebook growth was 49%, the greatest one-year growth on record—this in spite of disruptions in the supply chain. The forecast for Q2’21 is more modest, ~ 4%, but still higher than average. We expect to Chromebooks taper off in 2021 due to school budget limitations.
Jon Peddie, President of JPR, noted, “The risk is that semiconductor suppliers will be lured into over-reaction and believe that suddenly 100s of millions of new users have appeared and the demand will stay high. That’s not only not realistic, it’s also not true—where are they coming from—not this planet?”
Most of the semiconductor vendors are guiding up for the next quarter by an average of 3%. Some of that guidance is based on normal seasonality, but there is still a Coronavirus impact factor and a hangover in the supply-chain.
JPR also publishes a series of reports on the graphics Add-in-Board Market and PC Gaming Hardware Market, which covers the total market, including system and accessories, and looks at 31 countries.
Pricing and availability
JPR’s Market Watch is available and sells for $2,750. This report includes an Excel workbook with the data used to create the charts, the charts themselves, and supplemental information. The annual subscription price for JPR’s Market Watch is $5,500 and includes four quarterly issues. Full subscribers to JPR services receive TechWatch (the company’s bi-weekly report) and a copy of Market Watch as part of their subscription.
Contact Robert Dow at JPR (Robert@jonpeddie.com) for a free sample of TechWatch.
About Jon Peddie Research
Dr. Jon Peddie has been active in the graphics and multimedia fields for more than 30 years. Jon Peddie Research is a technically oriented multimedia and graphics research and consulting firm. Based in Tiburon, California, JPR provides consulting, research, and other specialized services to technology companies in various fields, including graphics development, multimedia for professional applications and consumer electronics, high-end computing, and Internet-access product development. JPR’s Market Watch is a quarterly report focused on PC graphics controllers’ market activity for notebook and desktop computing.
Jon Peddie, Jon Peddie Research
Robert Dow, Jon Peddie Research
Carol Warren, Crew Communications