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Intel and Google agree on strategic direction in silicon as CPUs get trendy

A deepened AI infrastructure partnership.

David Harold

Intel and Google have deepened their partnership around Xeon CPUs and custom IPUs, reinforcing the idea that CPUs remain central to modern AI infrastructure. We think hyperscalers want closer influence over silicon design, but suppliers still want products they can sell beyond a single customer. 

Intel and Google execs

Intel’s Lip-Bu Tan and his new bestie, Google’s Sundar Pichai.

Intel and Google have expanded their AI infrastructure partnership, with Google continuing to deploy Intel Xeon processors across cloud infrastructure while the two companies deepen co-development of custom infrastructure processing units, or IPUs. Intel said the multiyear collaboration will span multiple Xeon generations and is aimed at improving performance, efficiency, and total cost of ownership across Google’s infrastructure. 

Intel and Google are making the case that AI infrastructure is becoming more heterogeneous. In that model, accelerators still matter, but so do CPUs for orchestration, data processing, and system-level control. IPUs then take on networking, storage, and security off-load, reducing the burden on the host CPU. 

That matters because CPUs are very much back in the AI conversation. As AI shifts from pure model training toward more complex agentic workflows, demand for general-purpose compute is rising again. 

The announcement lands in the shadow of Arm’s AGI CPU launch in March. Arm positioned that product as a purpose-built CPU for agentic AI infrastructure, claiming more than 2× performance per rack versus x86, and said Meta is its lead partner and co-developer. Arm also said more than 50 companies are supporting its broader move into silicon products. 

Intel is not letting Arm’s framing dominate the conversation if it can help it. In comments reported by The Register, Intel Data Center Group Chief Kevork Kechichian questioned whether this supposedly new class of CPU is what hyperscalers or enterprises need, and argued that by Arm’s own logic, Intel already has products with similar characteristics, including high core counts and no SMT. 

This deal is Intel asserting that the next phase of AI infrastructure will still leave room for x86, especially where buyers want continuity more than a clean-sheet shift in architecture. Google’s continued use of Xeon 6 in C4 and N4 instances helps make that case. 

What Google gets is influence over future Xeon generations and deeper collaboration around custom IPUs, which is valuable to a 

hyperscaler trying to optimize infrastructure. Intel, meanwhile, keeps a merchant platform, shaped by hyperscaler requirements but still saleable to the wider market. That may prove one of the more important silicon business models of this AI generation. 

What do we think?

This supports the point we made in our latest RISC-V report: The CPU is back in AI, but that does not make it an Arm-only story. The reason CPUs matter more is that AI systems are becoming more orchestrated, stateful, and complex. That creates more work around coordination, memory handling, and control, which brings the CPU back into view regardless of ISA. 

Arm says agentic AI needs a new kind of CPU. Intel’s answer is that much of this sounds like a repackaging of problems it already addresses. Kechichian’s public remarks suggest Intel believes Arm is describing a real workload shift, but not one that automatically disqualifies x86. 

There is still a lot of custom silicon being designed in AI, but there is also a clear move toward tighter partnerships between hyperscalers and silicon suppliers. Arm with Meta is one version. Intel with Google is another. In both cases, the cloud player gets roadmap influence and a better fit to its infrastructure, while the chip company still comes away with something merchantable rather than a captive internal design. That gives the hyperscaler some of the benefits of custom silicon without forcing the supplier to become a contract design house for one customer. 

There will be more custom silicon. There will also be more close collaborations. The balance remains to reveal itself. 

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