Enterprise workflows are complicated. While AI agents represent a big opportunity for scaling creative productions, many organizations do not know where to start or how to maintain quality. Adobe’s solution is to embed AI agents in their tools to accelerate edits, generation, and workflows. These agents can assist human execution or autonomously drive the entire workflows. At Adobe Summit 2026, Adobe introduced CX Enterprise, which enables businesses to scale agentic AI with a fully customizable solution. It is powered by the new Adobe Brand Intelligence System, a continuously learning agentic brand intelligence layer that understands a company’s enterprise context.
Adobe’s new offerings enable enterprises to harness the power of agentic AI at scale. (Source: Adobe)
The clock is always ticking, and seemingly faster every minute that passes, for enterprise-level creation teams. Theirs is a world where content demand is exploding. While their industry, geography, and other variables may differ, enterprises are linked by a common thread, says Adobe: They are under pressure to reduce time to market without an increase in budget for added personnel.
Since most of these folks are maxed out capacity-wise, Adobe believes the only way to truly scale is with technology. But, during the past two years, many enterprise teams have learned the hard way that while AI can offer speed and scale, and even cost management, quality suffers if AI isn’t implemented in an intelligent, enterprise-first way.
Adobe believes it has a solution, a handful of them, really, for enterprise users—the result of discussions with these customers over an extended time frame. To this end, at Adobe Summit 2026 this week, the company announced CX Enterprise, an end-to-end agentic system for simplifying how businesses manage their entire customer life cycle—from acquiring and engaging prospects to driving conversion and retaining customer loyalty. CX Enterprise uses agents that can help scale personalized customer experiences while ensuring that every interaction aligns with a brand’s guidelines.
CX Enterprise
Adobe says it is redefining the customer experience orchestration vision with its CX Enterprise. The agentic AI system brings together AI agents, agent skills, and Model Context Protocol (MCP) endpoints—with an intelligence and governance layer—to deliver reliable and auditable agentic workflows that enable highly personalized, differentiated brand experiences.
“Adobe CX Enterprise enables businesses to scale agentic AI with a fully customizable solution that is tailored to the needs of their organization, moving teams beyond AI experiments to tangible business outcomes,” says Anil Chakravarthy, president of Customer Experience Orchestration Business at Adobe.
This system is powered by the new Adobe Brand Intelligence, a continuously learning reasoning engine that captures evolving brand signals, and Adobe Engagement Intelligence, a decisioning engine optimized for lifelong customer value, to drive personalization at scale.
Adobe Brand Intelligence is the latest offering in the Adobe GenStudio content supply-chain solution, offering a dynamic insights layer that is accessible by AI agents and helps to ensure that every piece of content is on-brand. GenStudio also has new AI agents for cross-team collaboration and a new content marketing offering that enables teams to accelerate the production of personalized content experiences across key marketing channels.
Adobe Brand Intelligence keeps enterprises on-brand. (Source: Adobe)
New offerings that are part of Adobe CX Enterprise include:
New agents across Adobe’s enterprise applications automate complex tasks to support customer retention and growth. Built on the Experience Platform Agent Orchestrator, they integrate directly into Adobe products for engagement, content supply chain, and brand visibility, with Adobe overseeing quality and governance.
Agent skills catalog for businesses to create custom workflows and package reusable instructions. Anchored in Adobe’s intelligence and decisioning engine through a contextual layer across data, content, and customer journeys enables agents to reason against governed data, operate within defined business objectives, and take actions that are durable and auditable.
Developer tools provide access to Adobe’s agentic skills, MCP servers and infrastructure, enabling developers to incorporate Adobe’s agentic capabilities directly into surfaces such as Anthropic (Claude), Google (Gemini), Microsoft (Copilot), OpenAI (ChatGPT), and Nvidia (NemoClaw).
According to Adobe, CX Enterprise offers businesses the flexibility and control needed to bring AI agents into daily workflows with confidence. This means increasing levels of automation to drive business outcomes, while maintaining human oversight and control. CX Enterprise Coworker, available in the coming months, is designed to execute tasks based on defined business goals, coordinating work across multiple agents by translating clear objectives into multi-step actions. CX Enterprise Coworker will create a plan, and once approved, help execute the campaign and monitor results against the goal.
Moreover, Adobe has expanded its partner ecosystem for multi-agent collaboration. One such partnership is with Nvidia, to build CX Enterprise Coworker using Nvidia Agent Toolkit software. This will allow brands to deploy Adobe’s customer experience intelligence on a secure and policy-governed runtime, Nvidia OpenShell, available on-premises or in the cloud.
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