JPR finds 55% of gamers have a Nvidia AIB, and 27% of them are RTX

New survey reveals games installed base and buying plans

Carol Warren

Tiburon Calif. – January 15, 2020 – Jon Peddie Research, in conjunction with Antikythera Intelligence and Research, and Wccftech, a technology publication house, held a worldwide survey of PC gamers from the 3.5 million Wccftech site visitors that resulted in 4,477 responses to 26 questions in October 2019. Survey results combined with the respondent’s demographic data produced 143,264 answers to critical consumer buying plans, market attitudes, and currently-owned equipment.

The single largest response came from the U.S., followed by the U.K. Some of the results were surprising such as the large 41 percent installed base of AMD processors, plans to purchase Nvidia’s newest graphics add-in-board (AIB), and attitudes about pricing for motherboards, AIBs, virtual reality (VR), and head-mounted displays (HMDs).

This new Gamer's Buying Plans report is a 55-page report containing what PC gamers own and are planning to buy on a worldwide, regional, and country basis. It’s intended for OEMs, component suppliers, and partners. Consisting of two parts, the written report – including an executive summary, and the raw database of the survey will provide valuable insights.

A sample of the survey questions is shown here:


  • What AIB do you currently own?
  • Do you have an Nvidia Turing card?
  • Are you planning on updating your graphics card?
  • What is the most you would ever pay for a top-notch AIB?
  • Which AIB vendor do you trust the most?

Central Processing Unit (CPU)

  • What CPU do you currently own?
  • Are you planning on upgrading this year?
  • What is the most you would pay for an excellent CPU? 
  • How much would you be willing to spend on a great motherboard?


  • Do you have a VR capable system?
  • How much are you willing to pay for a VR HMD?
  • How much RAM does your system have?
  • What is the minimum acceptable resolution and FPS standard of gaming for you?

Pricing and Availability

The Gamer's Buying Plans report can be purchased as a single user, or as a site license, single issue or semi-annual subscription. Available as a report, report with the database, or the database only. Prices start at $5,000.00.

Click here to learn more about this major report, or to download it now. For more information, call 415/435-9368 or visit

JPR also publishes a series of reports on the PC Gaming Hardware Market, which covers the total market including systems and accessories from 31 countries. 
Contact Robert Dow at JPR ([email protected]) for a free sample of TechWatch, a bi-weekly publication (subscription) that offers consultations and custom reports. 

About Jon Peddie Research
Dr. Jon Peddie has been active in the graphics and multimedia fields for more than 30 years. Jon Peddie Research is a technically oriented multimedia and graphics research and consulting firm. Based in Tiburon, California, JPR provides consulting, research, and other specialized services to technology companies in a variety of fields including graphics development, multimedia for professional applications and consumer electronics, high-end computing, and Internet-access product development. JPR’s Market Watch is a quarterly report focused on the market activity of PC graphics controllers for notebook and desktop computing.

Company Contact:
Jon Peddie, Jon Peddie Research
[email protected]

Robert Dow, Jon Peddie Research 
[email protected]

Media Contact
Carol Warren, Crew Communications 
[email protected]