Jon Peddie

What are YOU looking at?

Apple will soon know Last September, Apple’s CEO and visionary-in-chief (VIC), Tim Cook, said “My own view is that augmented reality is the larger of the two [AR and VR], probably by far, because this gives the capability for both of us to sit and be very present talking to each other, but also have other things visually for both … Read more

They’re seeing things at museums in the U.K.

Do you see what I see . . . VR isn’t just for games and 360-vid­eos of vacation spots, as evidenced by developers who are starting to deploy systems that are major art exhibits. And such exhibits are a prime example of what VR can do. In today’s museum industry, a show idea/theme is developed, curated, and then if popular, … Read more

Lumus light guide gets an infusion

Shanda Group invests $15 million in AR display company Among the many issues that make AR development a complex proposition, latency and FOV (field of view) are big issues. Getting a small, light-weight high-resolution and bright display superimposed in your vision area is challenging. One company that has been working on this problem for the past seven years is Israel-based … Read more

Qualcomm day dreams

The VR engine of future mobile HMDs Qualcomm was an early supporter of Google’s Day Dream reference design, before it was even announced, and as such Google had early access to Qualcomm’s roadmap. It was good enough for Google’s ambitions and so the Google heartily endorsed it. That endorsement was then taken up by HMD builders like HTC, and new … Read more

This market is big enough for the few of us

Intel warns expansionists to stay out of the garden It’s one thing to expand the PC market, and something else again to expand the Windows market. PC to Intel means x86. An x86 can run Windows, Linux, iOS, and a dozen other OSs. Windows can run on X86 and no other CPU—today. Intel likes it that way, Microsoft doesn’t. So, … Read more

Augmented reality will make us fearless

Our lives will be different beyond imagination with AR When consumer smart glasses become common, my forecast is 2020, they will change how we behave, and how the world behaves toward us. When you examine the root cause of bigotry, belligerence, and bullying, it all (and other social symptoms) trace back to fear. Anxiety, apprehension, and apathy are also rooted … Read more

ARM’s Mali-Cetus display processor

ARM’s latest video processor, Mali-V61, announced ahead of launch As greater demands are made on the CPU and GPU in a mobile device, the display processor can be used to offload those programmable processors to fixed function hardware to ease real-time performance needs and reduce power. The display processor performs multi-layer composition, orthogonal rotation, high quality up and downscaling, color … Read more

Everything as a service, own nothing

What’s not for rent? [Sources for rental properties in Lafayette, LA] Do you remember when you leased your first car, or rented your first apartment? How about the first time you flew in an airplane or took a train trip? And do you know any company that owns their building? I think you get the idea where I’m going with … Read more

Microsoft gets sensible about, and with AR

A new consumer class set of specs that will keep you thin Microsoft has showed a research project prototype of augmented reality smart-glasses that looks like a normal pair of prescription glasses, and isn’t incorrectly designated as mixed reality. The technology is straightforward to anyone involved with AR, but may seem novel to the uninitiated. The prototype was reveled in … Read more

Eye can see you now says ARM

Mali gets an ISP module ARM has been late to the ISP party, and since some of its customers want to jump into the autonomous automobile and security markets, its has reacted to their requests. Last year, ARM signaled it would be doing such a thing when it acquired (for $350 million) UK-based Apical, a company involved in Imaging and … Read more

EVGA the systems company emerges at Computex

Expanded product range, going public EVGA started in 1999, with three people in southern California, building cooling devices. Later the company expanded from an add-on to an AIB builder in 2001 using Nvidia chips, and quickly became one of Nvidia’s most trusted AIB partners. More than just a reference design board builder, EVGA invested in R&D for power distribution, cooling, … Read more