Jon Peddie

Why is Adobe so successful?

Owning their own market ecosystem doesn’t hurt Adobe continues to make history as it transforms its business model. The company declared the transition to subscriptions complete last year as its revenue reached parity and then surpassed its revenues pretransition. CEO Shantanu Narayen has pledged to continue to try and convert existing perpetual license holders and create new customers with new … Read more

AI has emerged from the trough of despond

And the emerging market is exploding The AI market is going to be the biggest, most exciting thing to happen since the introduction of the PC. AI, like VR, AR, and IoT isn’t something new. It’s a technology that has gone through the Practicality gap and emerged reborn, revigorated, and reclaimed. AI, the term, was coined by John McCarthy, a … Read more

AMD continues to tease us about Vega and Ripper

Siggraph is the day AMD is going to leverage their new Vega architecture across three product lines, and with multiple SKUs in each category. GPUs are employed in consumer and commercial AIBs, and in laptops for everything from gaming to spreadsheets and PowerPoint presentations—gaming by far being the most interesting and challenging. They are also used in the professional space … Read more

AI is so new and exciting, just ask Ananova

She’s 17 this month We visited the emerald-eyed, green-haired virtual newscaster, Ananova, in Leeds England, in July 2001, for her first birthday. I was reminded of her due to all the recent news about AI and how reporters will no longer be needed. For example, the Bezos Post introduced an AI-powered story generating program call Heliograf , from a project … Read more

What’s new is old, again

In a world of unending remakes we seem to love nostalgia Game of Thrones XXIIX, Sound & Fury Returns (for the 20th time), Star Wars 112 at theaters this summer. And so it goes, the unending replays, remakes, and redos. The baby boomers and their unimaginative gen-something kids living in fear of a world moving too fast and becoming too … Read more

​The truth about Ethereum Mining

GPUs were made for this Ethereum Mining is a computationally intensive work that requires a lot of processing power and time. Mining is the act of participating in a given peer distributed cryptocurrency network in consensus. The miner is subsequently rewarded for providing solutions to challenging math problems—problems that can be solved pretty efficiently on a GPU. All the information … Read more

Qualcomm gets into the HIVE

Qualcomm selected by DARPA’s HIVE Project to accelerate the future of deep learning DARPA—The Defense Advanced Research Projects Agency’s Hierarchical Identify Verify Exploit (HIVE) project has the objective of creating a graph analytics processor that achieves 1000x improvement in processing efficiency. If successful, it will enable relationships between events to be discovered as they unfold in the field rather than … Read more

Today’s VR is so disappointing

Can we finally say the emperor is naked, and move on?     The fact that I am not happy with the state of affairs in VR today is probably not news. But, what you are reading are the bitter words of a disappointed lover. Here’s what we have for VR today: A heavy mask that becomes uncomfortable and sometimes … Read more

AMD offers Radeon ProRender for Blender and SolidWorks

Is this exciting news? AMD has announced that its free ray-tracing engine, ProRender, will run with­in Blender, as well as Maya, 3ds Max, and SolidWorks. AMD says ProRen­der uses a physically-based workflow that allows multiple materials to be expressed in a single, lighting-indepen­dent shader, making it easy to color ob­jects and have them usable in any sen­sible environment. The key features … Read more

Turn down the power, turn up the performance

Can you really do that? Gaming is a major social and tech­nological phenomenon, engaged in by a third to a half of humanity. Unfor­tunately, the associated energy use has been understudied, and passed over in most energy policy and planning initia­tives. Seeking to correct an important oversight in the relationship between energy use and computers, The Law­rence Berkeley National Laboratory … Read more

The new Frontier for AMD

GPU-compute where no person has gone before AMD has released the Radeon Vega Frontier Edition 16GB workstation add-in board series, in two versions, liquid or air-cooled models. First announced back in mid- May, and bumped to the back of the stage by the Ryzen announcements, Vega is now finally emerging, and available for sale—but you better check your bank account— … Read more

Apple’s road to GPU control: the challenges of vertical integration

There are basically two types of organizations in the computer and mobile industry, device makers who are, to the extent they can be, vertically integrated, and component or IP suppliers that offer their product or technology across several vertical product types to the device makers. Apple falls into the former camp and it seems to be trying to strengthen its control … Read more