2022 will Show an Unprecedented Demand for Digital Content

Who are the Content Creators, and How will They Create?


Tiburon, Calif. – January 27, 2022¬ – Jon Peddie Research (JPR) is in the process of producing a new 2022 Digital Content Creation report. Their previous DCC reports have been exceptionally well received. JPR is announcing this to give the Digital Content industry an opportunity for interaction and input on this topic and make the report more focused on current challenges. The firm is also offering an early bird discount.

The report has three main sections: Markets, Service and Tool Providers, and Technology Trends. Markets is a view of the primary drivers of the M&E industry. We have found that the robust growth of entertainment forms and formats is creating an unprecedented demand for digital content. 

“The projected demand growth from 2021-2025 far exceeds the supply as measured by the companies that provide services to create the content and the tools they use,” said Dr. Jon Peddie, President of Jon Peddie Research.

The report will offer a detailed breakdown of the critical services that make up the content creation supply chain. We will describe and provide data for the current state of the businesses that offer the services and the companies that make the tools for those services. This data will include a current view of the technology stack of each service and how it will change in response to the growth in demand alongside the biggest challenges for scaling.

“One of our findings is that the current service providers and technology stack are attempting to evolve to meet the demand of multiple distribution platforms and have not yet taken full advantage of automation, AI, and the cloud. That represents an opportunity for tool suppliers and AI hardware providers,” said Chris Vienneau, Senior Vice President of M&E at JPR.

JPR also looked into the higher-level technology trends which are having an impact on the M&E industry. These are a set list of topics that back up the other two sections and are intended to be read as smaller articles/facts. JPR will detail things like open standards, cloud, AI, etc. M&E is not a key driver for much of the technology it uses and how that impacts its ability to innovate to meet the strained nature of its supply chain.

Custom Research
Jon Peddie Research accepts a few special requests for individual queries and custom research for those interested in the DCC market. 

The projected Table of Contents (ToC) is available upon request. In addition, if there are any comments or suggestions, JPR analysts would be happy to hear them.

Company Contact:
Jon Peddie, Jon Peddie Research
[email protected]

Robert Dow, Jon Peddie Research 
[email protected]

Media Contact
Carol Warren, Crew Communications 
[email protected]