Robert Dow

Jon’s musings on the tariff’s effects

  As can be expected, the latest battles in the U.S. trade wars have resulted in additional tariffs against exports from China and the prospect of more to come. The high-tech industry will encounter tariffs in a variety of ways and the move has resulted in uncertainty.  Add-in boards (AIBs) will mostly not be affected except for the low-end products. … Read more

Imagination announces ray tracing technology for licensing

Imagination Technologies announced its PowerVR Ray Tracing technology for licensing to enable state-of-the-art realistic image rendering using light-modeling techniques. The IP is designed to be integrated into GPUs in mobile, automotive, server, and other markets. The technology is part of PowerVR’s ongoing GPU roadmap which delivers what the company is designating PPA (Power Performance Area) solutions. Imagination says the PowerVR … Read more

The Lisa Su effect

When Lisa Su took over the presidency of AMD in October 2014, the company was at an all-time low, and its share price was $2.80. At that same time, Intel’s share price was $32.80, and Nvidia was at $19.21, things didn’t look for AMD or Su, and several people asked, why would anyone want to run AMD?  Two years later … Read more

If you want to know about ray tracing, there’s two things you need to know about

One, JPR has just released the definitive report on the ray tracing market and its 70 software and three hardware providers: The Global Market for Ray Tracing Software Two, Nvidia will be presenting 21 sessions on ray tracing at their GTC conference in San Jose from the 18th to the 22nd of March, 2019: GPU Technology Conference Ray tracing and the advent … Read more