The general thinking in the US is that as Omicron loosens its grip, the pandemic will also recede to become something a recurring seasonal illness like the flu and colds—annoying but not deadly. Eventually, that probably is what happens but in the meantime, companies are rethinking their marketing strategies. 2019 was more important than we realized. NAB, IBC, CES, and … Read more
Once upon a time, the way the world worked in manufacture seemed pretty clear: the big engines of China and nearby smaller countries pumped out low-cost products. Consumers in the west bought whole bunches of the low-cost products and then sent them back to Asia to recycle. It was efficient, if not particularly equitable, or sustainable. Meanwhile, software vendors in … Read more
As this is being written, Dassault is spelling out its plans for the future during 3DExperience World 2022. The company says it is poised for a new period of growth as it aligns its major product lines including Industrial Innovation (such as Catia and Enovia), Mainstream Innovation (Solidworks and Centric), and Life Sciences (Medidata and Biovia). Dassault has had its … Read more
PTC reported its first-quarter financial results for its fiscal 2022 and told investors all is going according to plan. At the end of 2021, PTC told investors it was putting its foot down on the accelerator to speed up its transition to the cloud. To do so, PTC CEO Jim Heppelmann told listeners on its Q4’21 investor call that the … Read more
AMD is all about the sweet spot, and the company’s latest entries into the workstation market are aimed at a good-sized market: mainstream CAD. As promised in an enigmatic Twitter promo, AMD has rolled out new boards in its Radeon Pro W6000 workstation series targeting CAD designers, engineers, and creatives. The new products include the new Radeon Pro W6400 graphics … Read more
Dassault is not exactly a common brand in the halls of CES though the giant company has always put effort into establishing its brand throughout the world. Aficionados of the company will remember their wonderful, totally crazy, expensive TV ads about solving drought problems by rounding up a stray iceberg from the ocean and helicoptering it over to the desert, … Read more
Shapr3D as added new features for documentation, lofting, text, and Windows support. (Source: Shapr3D) Shapr3D, an ambitious company based in Budapest, Hungary, and founded in 2015 by István Csanády. The company and its 3D modeling tool have ground rapidly, relentlessly adding on features to enable their product to compete head-to-head with the established leaders who have been rapidly iterating … Read more
It starts with a sketch. Ashlar-Vellum, one of the pioneers in industrial design software tools, has introduced Lithium, their new sketch app, which comes at an opportune time for Mac designers. (Source: stock image) Austin-based Ashlar-Vellum is the inheritor of a long tradition of industrial design tools and the company has continued to provide tools for drafting, CAD, and … Read more
Adobe has introduced a new collection of cloud-based tools to enable anyone to create a quick multimedia something. Adobe suggests banners, flyers, logos, etc. In other words, prepare to see more plain old posts gussied up with baked content in your feeds. Anyone can do it: Adobe Creative Cloud makes the job of content creation easier. (Source: JPR) Adobe packaged … Read more
Maxon has been spewing news lately; it’s hard to track but it all adds up to a strong play for more of the creatives’ business. The headline is that Maxon plans to buy the assets of Pixologic, makers of the revered ZBrush sculpting tool. Maxon’s CEO David Gavran and the team have published a quick post with reassuring words for … Read more
This year, Pantone announced a brand new color to the color pantheon, Veri Peri. The association’s Laurie Pressman, vice president of the Pantone Institute, said the group’s members felt they had to come up with something special and something that expressed all the feelings and moods associated with 2022, a year that people hope will signal a new beginning. So, … Read more
Foundry’s UnrealReader node is an illustration of how different applications might work together through common portals. This is happening more and more in production tools as content becomes more in demand and time crunches get worse. (Source: Foundry) We haven’t talked about Nuke updates in a while, so it’s worth going over them in a little more detail because … Read more
