We the committed—wait. Mill around outside 08:30 to 09:00, seated 09:00, show starts at 10:00, ends 12:30—fours of Applesauce Apple’s slick back cylindrical Mac Pro circa 2013. (Source: Apple) Dub dub has never been boring or trite, and this year was no exception, except it was exceptional. Everybody and their cat is writing about all the stuff Apple announced … Read more
Nvidia’s Executive VP Jeff Fisher delivered Nvidia’s message to Computex this year and gave a short lesson in building markets using the Red Ocean Blue Ocean market strategy defined by W. Chan Kim & Renée Mauborgne. Blue Ocean strategy tells companies to create opportunity through differentiation and price and build where there are no competitors. Fisher says Nvidia’s development … Read more
Following on the heels of the big Samsung deal, AMD got another boost on Monday when Apple announced the Mac Pro workstation based on AMD graphics AIBs. Apple has about 8% market share of a 5.5-million units market, so the company can look forward to something north of 500k high-end (high-margin) AIBs being sold to Apple. If you’re interested in … Read more
Marvell has been active over the last 90 days. The company has acquired GlobalFoundries Avera business, which GlobalFoundries had acquired from IBM. And Marvell sold its WiFi and Bluetooth/BLE combo solutions portfolio to NXT for $1.76 billion. Marvell paid GloFo $650 million in cash and pledged to pay $90 more if certain business conditions are met within the next 15 … Read more
Lisa Su seems to like Computex and Computex evidently likes Lisa Su. This year, AMD was invited to be among the Computex’ keynote presentations, and Lisa Su snagged the all-important kick-off event. In this very interesting year with very interesting leaders. Taiwan is trying to ride out trade wars and maintain its dangerous dance with China, and somehow come out … Read more
I have never been a fan of the term mixed-reality, and think it is misleading, confusing, and annoying. Microsoft started it by calling their Hololens AR HMD an MR HMD because they were trying to get some product differentiation and distance from AR and the damage Google had done to the term. Qualcomm tried to sidestep the politics and … Read more
Last year at AWE, Prague-based VRgineers showed their super wide 180-degree FOV headset with “5K” displays, the XTAL. The XTAL headset was available in the U.S. for $5,800. (Source: VRgineers) The over-sized 770 g (1.7 lbs) HMD (including a head strap and balance counterweight) measures 299 mm × 123 mm × 140 mm (11.8 inch × 4.8 inch × … Read more
Remember JP’s rules for AR: Don’t be ugly or obnoxious Don’t be expensive or heavy Don’t be proprietary nreal comes very close to meeting all three requirements. The glasses are lightweight, they are not intrinsically ugly or obnoxious, but are obnoxiously colorful probably for market attention—hopefully, that can be toned-down for people over 25. They are not too expensive … Read more
The weather wasn’t the best, but they came to learn. Developers at Google I/O learned that security is the new cool. (Source: Google) It’s been clear for a long time that Google doesn’t see itself as the company that helps people find things. Not anymore, at Google I/O, Sundar Pichai told the audience that Google wants to be the … Read more
At AWE this week, Qualcomm introduced its new Qualcomm Snapdragon XR Smart Viewer reference design that, the company says, will make it easier for hardware companies to create lightweight augmented reality glasses. XR1 is Qualcomm’s newest generation platform that, the company says, when implemented by its OEMs will bring mainstream users high-quality XR experiences. The XR1 platform also has special … Read more
In addition to the HP leather accented launch reported earlier, some of the other notebooks introduced at Computex were equally interesting. Some of them were concept devices and may never be commercially available, but the ideas are inspiring nonetheless. The many faces of dual screen notebooks The added weight, cost, and power drain of a large second screen might make … Read more
I’m so glad I didn’t go to Computex this year. It’s not the humidity, or the torrential rains, or even 130,000 people in my way at the show. No, it’s the almost overwhelming slew of new products all at once. A firehose treatment my little brain can’t absorb. Intel had over a half dozen significant things to show. From new … Read more
