What is augmented reality marketing?
Can AR be a tool for marketing? Should it be?
GPUs, they’re everywhere…, just not for you
The GPU shortage persists in spite of reports that there is a product available and that MSRPs are dropping. That may be true, but unfortunately, the path to the consumer is not a straight line and changes have to work their way through the system. Gamers, professionals, and enthusiasts can all be forgiven if they’ve become just a little … Read more
Moore Threads comes out
Founded in October 2020 in Haidian, Beijing, China, the 80-employee company Moore Threads has introduced three AIBs—the MTT S10, MTT S2000, and just recently, the MTT S60 gaming AIB. The company had announced at its formation that they would be bringing out a series of GPUs for AI and gaming. And true to their word, they have just announced a … Read more
Gaming at 8k for $2k
This is not an April Fools’ Day joke—at least I don’t think it is. Nvidia officially launched the GeForce RTX 3090 Ti GPU powered by Ampere—Nvidia’s 2nd gen RTX architecture. It features a record-breaking 10,752 CUDA cores and boasts 78 RT-TFLOPs, 40 Shader-TFLOPs, and 320 Tensor-TFLOPs of power. And it has 24GB of 21Gbps GDDR6X memory—the fastest there is. … Read more
Industry great Kurt Akeley retires
Contributed immensely to 3D graphics architecture and definition
Intel announces Xe-based A-series GPU for notebooks
In late March 2022, Intel officially announced the availability of its first Xe discrete GPU (dGPU) within the first generation of dGPUs, the Arc series for the desktop and notebooks. The first-generation dGPUs were known as DG2, and in January 2022 were given the code name Alchemist. Intel confirmed that three future generations are in the works. The Alchemist architecture … Read more
Nvidia’s Hopper data center GPU
Nvidia introduced their long-anticipated Hopper GPU with startling compute results—the chip is actually more of a compute engine than a GPU per se. Nvidia is claiming a 6X improvement over the previous-generation Ampere. Of that improvement rate, 2X comes from getting the chip to do FP8 calculations for inferencing. Another 2X comes from improvements in Cuda, and 1.3X comes from … Read more
AMD, the software company
Back in 2015, AMD introduced Radeon Software as a successor to its Catalyst Control Center. It was the company’s primary graphics control panel and allowed users to adjust various settings related to their AIB. During the past few years, the company introduced more features that went beyond graphics control, such as Ryzen processor-specific tools for CPU monitoring and overclocking, as … Read more
AMD caps its CPU with cache
The AMD Ryzen 7 5800X3D, which has an extra die of cache fused to the top, will be available April 20 for $449, AMD has announced. This is the first Ryzen processor to feature AMD 3D V-Cache technology, which AMD announced at CES 2022 in January.
Epigraph brings Ace Hardware into the AR age
You’ve seen stories about people visualizing a sofa from Ikea in their living room, but what about more prosaic and sometimes awkward and esoteric things like a 40-foot ladder, a barbecue grill, or a riding lawn mower? One of the great joys I get is going to the hardware store and seeing all the stuff. And every time I do, … Read more
Apple’s footprint
As you’ve heard by now, maybe a hundred times, Apple has a new multi-chip SoC called M1 Ultra. They also have a new workstation, a new set of smartphones, and more stuff in the Apple tube-o’-plenty of consumer products. How did a struggling PC vendor with a small MP3 player get to have such a reach? They did it with … Read more
Apple’s tiny but mighty Mac Studio
Apple’s new Mac Studio, clawed out of a single aluminum extrusion, measures 7.7-inches square and 3.7inches tall—designed to fit nicely under a display. Two fans on top draw air up from the circular vent on the bottom, pass over the PSU and motherboard and exhausted out from the back. It should be relatively quiet, but Apple hasn’t released any decibel … Read more