Don’t worry about NAB until October 2021

In an open letter to the community, NAB president and CEO Gordon Smith announced that NAB will be delayed until October 9-13, 2021  in Las Vegas. Smith said that through his research, talking to potential exhibitors, attendees, sponsors, etc., he found a significant number of people were skeptical about the industry’s ability to back up to speed in the first … Read more

Maxon has a new plan, actually several of them

The new release of Cinema 4D for subscribers has an updated viewport with new visualization features including colored glass reflections as shown, realistic representations for hair and fur, and improvements to shadows.    Maxon was planning for a bang-up NAB 2020, but it all went up in a cloud of Coronavirus.  It’s too bad because Maxon was coming to the … Read more

Avid at IBC 2019

2019 has been an important year for companies in the video editing business to stake a claim. Avid is still a staple for editing in TVs and movies, but it has gotten a fierce competitive challenge as the company struggled to keep up development amid a wide range of initiatives. A changing and utterly exploding video market has redefined the … Read more

NAB Notes

Change is a constant for the NAB show, and its international counterpart IBC, because broadcast is an industry ruled by committees, standards, laws, regulations, and humans. Broadcast is based on semi-miraculous technologies: radio waves, television transmission, digital transmission, and now the Internet. It’s an industry whose practitioners engage in cut-throat competition enabled by cooperative alliances.  Much ado about cables in … Read more

AMD updates ProRender at NAB 2019

AMD used its trip to NAB to showcase the latest additions to ProRender new partnerships and plugins. AMD is driving hard with rendering for 2019 including performance boosts. AMD is updating plug-ins for Max, Maya, and Blender. At AMD, the company was also celebrating its integration into the latest version of the Foundry’s Modo, which was introduced in March 2019.   The latest updates … Read more

Avid opens a new chapter

Just before NAB last year, the Avid community was shocked by the sudden firing of CEO Louis Hernandez. They were shocked, but it has not been reported that they were saddened. Avid has struggled to negotiate digital transformation and Hernandez was actually one in a line of CEOs who failed to get the Avid machine back on track. He did … Read more

Adobe’s Character Animator Comes to Life

It was just a few years ago, 2015 actually, that Adobe introduced its character animation tool to the world at NAB. At that time, it was part of Adobe’s After Effects and seemed a cute feature and something of a quirky addition to After Effects. Back then, a quick look at Character Animation made it seem similar to facial animation … Read more

Light Field Lab raises $7 million and plans to change entertainment forever

Lytro spin-off plans is readying prototypes for holographic content Light Field Lab, Inc. made its debut last year at NAB. The company was founded by former Lytro executives and plans to use light field technology to create life size holograms. The company got a considerable boost from Khosla Venture and Sherpa Capital with additional participation from R7 Partners.      … Read more