Stay in the Light advances ray tracing in gaming
Dungeon maze unusual venue for showing off ray tracing
Nvidia looks for new markets at Computex
Nvidia’s Executive VP Jeff Fisher delivered Nvidia’s message to Computex this year and gave a short lesson in building markets using the Red Ocean Blue Ocean market strategy defined by W. Chan Kim & Renée Mauborgne. Blue Ocean strategy tells companies to create opportunity through differentiation and price and build where there are no competitors. Fisher says Nvidia’s development … Read more
Your car will see you tomorrow
It will also see everything around you
Nvidia’s Q1 FY20 results
Nvidia reported revenue from some platforms—Gaming and Automotive were up, while Data center, Professional Visualization, and OEM saw a decline quarter-to-quarter. The company’s GPU business revenue was $2.02 billion, down 27% from a year earlier and up 2% sequentially. “NVIDIA is back on an upward trajectory,” said Jensen Huang, founder, and CEO of Nvidia. “We’ve returned to growth in … Read more
You car will see you tomorrow
Before our cars can become the robot slaves we want them to be, taking us here and there and not making us tell them how or when. Before they can have some sense of vision and common sense, robot slave cars have to be able to reliably see their surrounding environment. Right now, their vision is limited. Environmental factors such … Read more
Consoles vs. PCs
Nobody said gamers would stop gaming. The detail is simply, like audiophiles used to have much higher end equipment than what anyone else could afford, or a high-end cell phone was different than a low end, technology being a great equalizer has made consoles, “good enough.” In the bad old days of the 80's when computer memory was still measured … Read more
Will 20 million gamers switch to streaming gaming?
The publicity for a recent update of JPR’s TV Gaming Report included a headline predicting 20 million gamers will switch to streaming gaming. The headline achieved its goals and has received considerable comment. In response Ted and Jon have seen fit to defend their report. Ted began by making a list; it’s not in precise order of importance or relevance. … Read more
Adobe reimagines 3D
It’s been a while, but the cover for our New Year’s issue was created using Dimension, Adobe’s tool which enables users to combine 3D models with 2D backgrounds to create a new artwork. We didn’t do anything really special, put paper bag on the foreground, created a texture for with Adobe’s Capture app, added the JPR logo as a decal … Read more
Nvidia’s most accessible Turing-class Quadro: the RTX 4000
Benchmarking and assessing a Turing-class GPU a much different process
If you want to know about ray tracing, there’s two things you need to know about
One, JPR has just released the definitive report on the ray tracing market and its 70 software and three hardware providers: The Global Market for Ray Tracing Software Two, Nvidia will be presenting 21 sessions on ray tracing at their GTC conference in San Jose from the 18th to the 22nd of March, 2019: GPU Technology Conference Ray tracing and the advent … Read more
Patch me up Mr. Sweeney
Epic was the first company to demonstrate ray tracing using Microsoft’s new DRX API and Nvidia’s RTX technology at SIGGRAPH. They did that at GDC 2018 with a home-made movie using some of George Lucas’ stormtroopers who had the day off and nothing else to do. Actually, the experiment was created in collaboration with ILMxLAB. Careful you don’t slip on … Read more
Nvidia’s Q4 FY19 results
Nvidia reported revenue from most platforms—Gaming, Datacenter, Professional Visualization, and Automotive saw a decline. The company’s GPU business revenue was $1.98 billion, down 19.5% from a year earlier and down 28.6% sequentially. Revenue was down 24% year over year and down 31% sequentially, driven primarily by a decline in Gaming. Full-year revenue was up 21%, reflecting growth in each of … Read more