Trends & Market Research

AMD updates ProRender at NAB 2019

AMD used its trip to NAB to showcase the latest additions to ProRender new partnerships and plugins. AMD is driving hard with rendering for 2019 including performance boosts. AMD is updating plug-ins for Max, Maya, and Blender. At AMD, the company was also celebrating its integration into the latest version of the Foundry’s Modo, which was introduced in March 2019.   The latest updates … Read more

Avid opens a new chapter

Just before NAB last year, the Avid community was shocked by the sudden firing of CEO Louis Hernandez. They were shocked, but it has not been reported that they were saddened. Avid has struggled to negotiate digital transformation and Hernandez was actually one in a line of CEOs who failed to get the Avid machine back on track. He did … Read more

Vizrt acquires NewTek

NewTek and Vizrt came to NAB with some stories to tell. Vizrt announced on April 1, 2019 that they will buy NewTek in a deal expected to close in the second quarter of 2019. The deal is a killer. NewTek is a pioneer in enabling IP workflows and technology, so this deal couldn’t come at a better time as the … Read more

Doubling down on ray tracing at GTC 2019

And the fact they are so symbiotic could have a lasting and dramatic impact on 3D visual processing.  Right at the outset of this year’s GPU Technology Conference (GTC), Nvidia CEO Jensen Huang went out of his way to give graphics a hefty dose of respect, acknowledging that 3D visual processing remains the company’s bread and butter business. Now from … Read more

You are not a number

The stars come out for Apple and for themselves. Apple’s new services promise new outlets for artists. Oprah’s presence was enough to bring a tear to Tim’s eye. (Source: Apple keynote).   Apple’s keynote unveiling new subscription services started off with the usual pep-rally atmosphere. It should be embarrassing, but that just doesn’t seem to happen to these people. There … Read more

May your life be artificial

  AI technology—which various companies and the DoD want to use in predictive maintenance, and process automation, is a perfect partner to augmented reality (AR) which enables technicians and maintenance personnel to find, quickly assess and correct any performance issues, without the burden of carrying packs of outdated documents. Most medium-sized to large organizations that have been operating processes for … Read more

Changing the game, Google style.

  We have known for a while that Google has been experimenting with streaming AAA games and we now know what they were aiming for because as of GDC 2019, the world has a new cloud-based gaming platform.  It has a name—Stadia—and we have an explicit statement of what Google considers to be its unique strengths that will allow it … Read more

Trimble raises revenues and margins at the end of 2018

The AEC market is busting out in 2018 for many reasons, but probably the driving force is the digitalization of the industry. Trimble has been quietly building on its strengths in GPS, civil engineering, automation, and transportation to enable automation in the field. Unlike many companies in the AEC space, which started in CAD and started adding on data management, … Read more

Epic’s new adventures

Every year, Unreal CEO Tim Sweeney and his executive team, set the stage for the GDC conference with their annual State of the Industry presentation. According to Tim Sweeney and company, the state of the industry is pretty darned good and to prove it, Epic is making investments in the game developer community, teaming with major players to enable streaming … Read more

Thrive: Women in computer graphics

“Thrive” is the theme of 46th Siggraph conference that will be taking place at the Los Angeles Convention Center in Los Angeles, CA from of 28 July to 1 August 2019. The theme of the conference can be related to the increasing interest of women in the field of computer science, web development, and other technology-related careers. Previous Siggraph conferences … Read more

Motion Design: Breaking Barriers

Motion graphics can be an invisible art. The animated graphical elements that are used to tell a story can do such a good job that the audience accepts them and the art disappears into the content so no one thinks about the signs in the sky, or the interface in their game, or the hero’s computer screen. On the other hand, … Read more